Girlpower1 links us to this article about the budding ‘modesty movement’ in America, aimed at the same young girls who are being targeted and/or influenced by marketers and popular culture to participate in the ‘raunch culture’ instead of a more innocent, non-sexualized childhood. The author uses celebrities who are constantly in the media and in the tabloids, and the recent Paris Hilton-goes-to-jail debacle, as a starting-off point for her conversation–Lindsay Lohan, Nicole Richie, etc. She points to their ‘vulgarity’ and asks, are these the role models we want for our young girls?
The author, Colleen Carroll Campbell, gets so much right:
Today’s pop culture tells women that sexual power is the kind that counts most and they can achieve it by showing skin. That message has trickled down to girls, forcing them to trade carefree childhood pleasures for sexual competition.
You can see them in the mall, tugging nervously at their skimpy shorts and halter tops, straining to see how men react to their little bellies flouncing out of low-slung jeans. They look more exploited than empowered as they fuss and cringe, adjust and squirm. How odd that in an age when girls have more athletic and academic opportunities than ever, girlhood has become a high-pressure dress-rehearsal for adult mating games.
This is no doubt, disturbing. As are the following conclusions: Continue reading
Posted in advertising, body image, capitalism, celebrities, child sexuality, childhood, choice, christian right, colleen carroll campbell, consumer culture, eating disorders, girlhood, lindsay lohan, marketing, modesty movement, nicole richie, paris hilton, preteens, raunch culture, sexuality, sexualization of children, teen pregnancy, teen sexuality, teen stars, teenage girls, tween
There’s a post over at the main blog about the Cheetah Girls as a symbol of the Girl Power movement. As a Disney Channel creation–a made-for-TV-movie based on a book series spawned the real girl group and various merchandise–they’re definitely relevant to the tween market right now. There’s a lot to positively acknowledge here–they’re closer in age to their market than a lot of other girl groups (such as the Pussycat Dolls) are, they present themselves more age-appropriately while still being ‘cool’ and fashionable, they have a ‘sisterhood’ message as opposed to girls being pitted against each other for men’s attention (again, look to the Pussycat Dolls’ breakout single, ‘Don’t Cha (wish your girlfriend was hot like me)’, and most importantly I think (especially in light of my recent post about tweens and race), they’re diverse–racially, body shape, ‘image,’ etc.
Here is a song/movie clip from the first Cheetah Girls movie, “Cheetah Sisters”:
I think this song has a really great message for young girls who are at an age when they probably start feeling like they need to compete with their friends for boys and popularity. It emphasizes unity, no matter how different girls are from each other: Cuz we are sisters we stand together / we make up one big family though we don’t look the same our spots are different / different colors we make stronger, that ain’t ever gonna change, and it even emphasizes global unity with We’re from everywhere all around the world. Furthermore, I think the fact that the girls are fashionable and show off their dancing skills without being sexualized is really important–it’s letting girls have fun without introducing them to things that they’re not ready for yet. And astonishingly enough, all of the girls seem to matter in the group, with their own personalities–everyone brings something to the table, and everyone has something that makes them special. In this way, the song teaches girls to trust in themselves more: Got the brains got the power and we speak the truth.
So what problem do I have with “Cheetah Sisters”? Well, I wonder if it doesn’t emphasize unity a little bit too much. The girls don’t just benefit from having each other around, they depend on each other for the strength to follow their dreams: There’s a time when we all choose / To either quit, or follow through / To just loose faith, or trust your heart somehow to lead you through the dark / We’re not the only one who’s dreamin’ / Who needs help to carry on / We might geet lonely but we’re not alone. Saying that the girls need help to carry on departs so shockingly from the other Girl Power narrative we’ve been looking at this semester: the one of the individual woman, underestimated by society, who fights her hardest and maintains her composure, in order to be accepted in a (traditionally male) position of power, e.g. G.I. Jane.
However, the individualistic narrative of ‘girl power’ can be troublesome too, because it so often involves a woman fighting for her own right to occupy a traditionally male role of power, almost always without regard for other women, and often even at their expense. So the ‘sisterhood’ message of “Cheetah Sisters” seems pretty great for what it is. I actually wonder if the unity message isn’t so strong precisely because Continue reading
Posted in adrienne bailon, beauty, body image, capitalism, cheetah girls, cheetah sisters, consumer culture, consumerism, culture industry, disney, disney channel, dolls, girl power, hilary duff, kiely williams, marketing, movies, pussycat dolls, race, raven, raven-symone, sabrina bryan, sexualization of children, teen stars, that's so raven, tween, women of color
In class last week, we had a discussion about tweens and how young girls are being sexualized earlier and earlier, especially through marketing. One of the points that someone brought up was how as the perennial Disney stars grew up, so did their fan base. To qualify that: while the teen stars actually aged, their fan bases, while remaining the same age (not the same individual girls as before), have grown up with them.
One thing I am reminded of is the ever-creepy countdown to the Olsen twins’ 18th birthday (them being finally ‘legal’), and bets on who would pose for Playboy, Maxim, etc., first. I found a website counting down to their 21st birthdays; it has a timer and everything, just like there was for their 18th birthdays. I have to wonder, if websites like this are so widely profilerated all over the Internet, and Continue reading
Posted in body image, disney, drug abuse, eating disorders, jailbait, mary-kate and ashley, olsen twins, sexuality, tabloids, teen stars, tween