Category Archives: capitalism

tweens and consumerism

I found this 2005 article from BusinessWeek that not only said a lot of interesting things about companies marketing toward tweens, but also reflected a lot of interesting dilemmas in our society that are related to some of the theory we’ve read in class.  To start off with, the article talks about how though tweens have a lot of purchasing power, it is only because they’re permitted to have it by their parents that this is so.  This makes me wonder, does this reflect Continue reading