One of the guilty pleasures of the girls in my high school (including me) was the gossip girl book series, written by ‘Cecily von Ziegesar’. The series follows the lives of rich, white, pretty kids in the posh Upper East Side neighborhood of New York City, as they go about their days in elite private high schools or modeling for some famous photographer or taking cabs downtown to drink margaritas. My own high school (public, competitive, ‘elite’ in terms of selectivity and academics but with a threadbare WASP presence) was on the Upper East Side as well; I remember spending lunch periods during the 9th or 10th grade wondering which of the surrounding elite private schools Blair, Serena, Nate, and their friends went to. Always present, though, was the notion that the books were silly and over-the-top, and therefore the cattiness and melodrama were not to be taken seriously.
The books, though, are marketed to the tween demographic in the first place. And I’m not sure what they make of it; even though the narrator (the invisible, omnipresent, omniscient Gossip Girl) has a somewhat facetious tone, I’m willing to bet that they take the books more seriously than they are intended to be. There is a whole lot of product placement–Serena’s latest purse or Blair’s latest perfume or Jenny’s trip to Bergdorf Goodman–and I wouldn’t be surprised if some tweens insist on emulating their favorite characters by having their parents buy certain things for them.
But the point is: the CW (home to pretty white kids with problems) is making a TV series based on the books, to debut this fall. I will probably tune in to the first episode, then finish the semester and watch the rest online during Winter Break. You can watch three clips here. Something interesting I noticed in the clips is that Kati and Isabel–Blair’s two sidekicks/cronies/lackeys in the books–are played by an Asian-American actress and an African-American actress. I don’t recall there being a description of what K & I (as Gossip Girl would refer to them as) look like in the books, so it seems like the CW is trying to ‘diversify’ the very white world of the gossip girl books. Then again, the cover of the first book does depict someone with darker-than-tan skin:
But considering that K & I don’t add much to the books, I doubt Continue reading
Posted in blake lively, cecily von ziegesar, celebrities, consumerism, gossip girl, josh schwartz, kirsten bell, leighton meester, multiculturalism, pretty people, teen stars, the cw, the o.c., tokenism, tween, upper east side, veronica mars, wasp
Girlpower1 links us to this article about the budding ‘modesty movement’ in America, aimed at the same young girls who are being targeted and/or influenced by marketers and popular culture to participate in the ‘raunch culture’ instead of a more innocent, non-sexualized childhood. The author uses celebrities who are constantly in the media and in the tabloids, and the recent Paris Hilton-goes-to-jail debacle, as a starting-off point for her conversation–Lindsay Lohan, Nicole Richie, etc. She points to their ‘vulgarity’ and asks, are these the role models we want for our young girls?
The author, Colleen Carroll Campbell, gets so much right:
Today’s pop culture tells women that sexual power is the kind that counts most and they can achieve it by showing skin. That message has trickled down to girls, forcing them to trade carefree childhood pleasures for sexual competition.
You can see them in the mall, tugging nervously at their skimpy shorts and halter tops, straining to see how men react to their little bellies flouncing out of low-slung jeans. They look more exploited than empowered as they fuss and cringe, adjust and squirm. How odd that in an age when girls have more athletic and academic opportunities than ever, girlhood has become a high-pressure dress-rehearsal for adult mating games.
This is no doubt, disturbing. As are the following conclusions: Continue reading
Posted in advertising, body image, capitalism, celebrities, child sexuality, childhood, choice, christian right, colleen carroll campbell, consumer culture, eating disorders, girlhood, lindsay lohan, marketing, modesty movement, nicole richie, paris hilton, preteens, raunch culture, sexuality, sexualization of children, teen pregnancy, teen sexuality, teen stars, teenage girls, tween
Supermodel Cindy Crawford caused controversy last September by allowing her 5-year-old daughter, Kaya Jordan Gerber, to pose for Melissa Odabash‘s children’s swimwear campaign last summer. It seems like it wouldn’t be a big deal, since it’s for a children’s swimwear campaign, right? Well, the pictures caused controversy because Kaya was wearing a bikini and standing in the typical risque poses that adult models use, not to mention she had a tattoo on her lower back and was posing topless. Continue reading
Posted in advertising, celebrities, child pornography, child sexuality, cindy crawford, controversy, kaya jordan gerber, melissa odabash, modeling, sexualization of children, tween