Girlpower1 links us to this article about the budding ‘modesty movement’ in America, aimed at the same young girls who are being targeted and/or influenced by marketers and popular culture to participate in the ‘raunch culture’ instead of a more innocent, non-sexualized childhood. The author uses celebrities who are constantly in the media and in the tabloids, and the recent Paris Hilton-goes-to-jail debacle, as a starting-off point for her conversation–Lindsay Lohan, Nicole Richie, etc. She points to their ‘vulgarity’ and asks, are these the role models we want for our young girls?
The author, Colleen Carroll Campbell, gets so much right:
Today’s pop culture tells women that sexual power is the kind that counts most and they can achieve it by showing skin. That message has trickled down to girls, forcing them to trade carefree childhood pleasures for sexual competition.
You can see them in the mall, tugging nervously at their skimpy shorts and halter tops, straining to see how men react to their little bellies flouncing out of low-slung jeans. They look more exploited than empowered as they fuss and cringe, adjust and squirm. How odd that in an age when girls have more athletic and academic opportunities than ever, girlhood has become a high-pressure dress-rehearsal for adult mating games.
This is no doubt, disturbing. As are the following conclusions: Continue reading
Posted in advertising, body image, capitalism, celebrities, child sexuality, childhood, choice, christian right, colleen carroll campbell, consumer culture, eating disorders, girlhood, lindsay lohan, marketing, modesty movement, nicole richie, paris hilton, preteens, raunch culture, sexuality, sexualization of children, teen pregnancy, teen sexuality, teen stars, teenage girls, tween
Thanks to Robyn for bringing to my attention the trailer for Bratz the Movie, the first live-action film of the Bratz dolls enterprise. Er, actually, maybe I shouldn’t be thanking you for this? But either way, here’s the trailer:
Considering that this movie ‘brings to life’ the Bratz dolls that many young girls buy and play with, it’s definitely marketed at least in part (a huge part) to the tween demographic. Aside from all the pink glittery-ness, it contains so many of the same elements that I mentioned in my post about the Cheetah Girls: diversity, not only of race, but also of image (though the blonde girl does seem to take precedence, based on the trailer); a ‘we will overcome’ attitude; and a message of strength found through unity. It’s interesting to see that these sentiments expressed Continue reading
Posted in advertising, bratz, bratz the movie, capitalism, cheetah girls, consumer culture, consumerism, culture industry, dolls, girl power, marketing, materialism, movies, my super sweet 16, tween
There’s a post over at the main blog about the Cheetah Girls as a symbol of the Girl Power movement. As a Disney Channel creation–a made-for-TV-movie based on a book series spawned the real girl group and various merchandise–they’re definitely relevant to the tween market right now. There’s a lot to positively acknowledge here–they’re closer in age to their market than a lot of other girl groups (such as the Pussycat Dolls) are, they present themselves more age-appropriately while still being ‘cool’ and fashionable, they have a ‘sisterhood’ message as opposed to girls being pitted against each other for men’s attention (again, look to the Pussycat Dolls’ breakout single, ‘Don’t Cha (wish your girlfriend was hot like me)’, and most importantly I think (especially in light of my recent post about tweens and race), they’re diverse–racially, body shape, ‘image,’ etc.
Here is a song/movie clip from the first Cheetah Girls movie, “Cheetah Sisters”:
I think this song has a really great message for young girls who are at an age when they probably start feeling like they need to compete with their friends for boys and popularity. It emphasizes unity, no matter how different girls are from each other: Cuz we are sisters we stand together / we make up one big family though we don’t look the same our spots are different / different colors we make stronger, that ain’t ever gonna change, and it even emphasizes global unity with We’re from everywhere all around the world. Furthermore, I think the fact that the girls are fashionable and show off their dancing skills without being sexualized is really important–it’s letting girls have fun without introducing them to things that they’re not ready for yet. And astonishingly enough, all of the girls seem to matter in the group, with their own personalities–everyone brings something to the table, and everyone has something that makes them special. In this way, the song teaches girls to trust in themselves more: Got the brains got the power and we speak the truth.
So what problem do I have with “Cheetah Sisters”? Well, I wonder if it doesn’t emphasize unity a little bit too much. The girls don’t just benefit from having each other around, they depend on each other for the strength to follow their dreams: There’s a time when we all choose / To either quit, or follow through / To just loose faith, or trust your heart somehow to lead you through the dark / We’re not the only one who’s dreamin’ / Who needs help to carry on / We might geet lonely but we’re not alone. Saying that the girls need help to carry on departs so shockingly from the other Girl Power narrative we’ve been looking at this semester: the one of the individual woman, underestimated by society, who fights her hardest and maintains her composure, in order to be accepted in a (traditionally male) position of power, e.g. G.I. Jane.
However, the individualistic narrative of ‘girl power’ can be troublesome too, because it so often involves a woman fighting for her own right to occupy a traditionally male role of power, almost always without regard for other women, and often even at their expense. So the ‘sisterhood’ message of “Cheetah Sisters” seems pretty great for what it is. I actually wonder if the unity message isn’t so strong precisely because Continue reading
Posted in adrienne bailon, beauty, body image, capitalism, cheetah girls, cheetah sisters, consumer culture, consumerism, culture industry, disney, disney channel, dolls, girl power, hilary duff, kiely williams, marketing, movies, pussycat dolls, race, raven, raven-symone, sabrina bryan, sexualization of children, teen stars, that's so raven, tween, women of color
After writing the last post about young girls of color and which dolls they prefer, I was bothered by the fact that I couldn’t remember what the Indian Barbie doll I had when I was little looked like (maybe when I get home once the semester is done, I’ll look through all the closets in the house for it…). So I did some research on Mattel’s history of releasing South Asia-related Barbie dolls, and found these two:
India Barbie – released in 1982, as a Special Edition, part of the ‘Dolls of the World – Asia’ line
India Barbie 2nd Edition, released in 1996, as part of the Collector Edition for the same ‘Dolls of the World’ line:
Is it just me, or is Continue reading
Posted in advertising, barbie, beauty, capitalism, consumerism, diwali barbie, dolls, dolls of the world, exotic, india, india barbie, marketing, mattel, nirali magazine, race, sari, south asian, taj mahal, white standard of beauty, women of color
Recently, Kiri Davis’ short film, “A Girl Like Me,” has been garnering a lot of attention. The documentary explores the issue of beauty and how it is raced within the African-American community, and how that affects young black girls and their perception of beauty. Here is the film:
Davis recreates an experiment from the 1940’s in which the majority of black children, given a choice between a white doll and a black doll, preferred the white doll–and found that the same results hold true today. This shows that the standard of beauty, overwhelmingly, is still an extraordinarily white one. Blonde hair, blue eyes, long legs–all features that we are all supposed to acknowledge as the ultimate representation of female perfection, simply by the knowledge we accumulate as members of a society. I know from my experience with kids that this standard of beauty can reach the youngest members of our society; I remember an incident from a few years ago, when my little cousin was visiting and insisted on playing with the ‘regular’ Barbie instead of the special-edition Mattel Indian Barbie (who was still pretty pale) because it was more ‘beautiful and blonde.’ And who else can represent the female ideal better to young girls than Barbie can?
So nonwhite women are marked from the get-go as being something ‘other’ than the norm of beauty, as shown by the fact that Mattel has to release a ‘special edition’ Barbie doll to represent them. And even then we know it’s just an effort to get our money (and one that I apparently suckered my parents into giving in to).
So why not embrace our difference in an effort to see ourselves as beautiful? Why not exoticize ourselves? Well, Continue reading
Posted in a girl like me, angelina jolie, barbie, beauty, capitalism, consumer culture, culture industry, dolls, exotic, halle berry, kiri davis, marketing, mattel, penelope cruz, race, tween, white standard of beauty, women of color
There was an article in the NY Times recently about the lack of female executives behind the scenes in studios, and it prompted an interesting discussion over at the main blog about how the movies that are greenlighted are the ones that make the most money. As a result, a lot of movies end up being ‘dumbed down’ or ‘cleaned up’ to a certain degree such that they’re rated PG-13, so that tweens (a large market, presumably the ones with the most buying power in the modern U.S. economy, as I talked about in an earlier post) are able to see them on the weekends. This makes a lot of sense; I’m sure lots of people have heard of the phrase ‘kiss of death’ used to refer to an X rating for a movie.
It must be true that the tween demographic makes up a significant portion of moviegoers if studios cater to them so much, but I have to wonder if Continue reading
Posted in advertising, capitalism, consumer culture, consumerism, cultural studies, culture industry, female executives, marketing, movies, new york times, studios, tween
I found this 2005 article from BusinessWeek that not only said a lot of interesting things about companies marketing toward tweens, but also reflected a lot of interesting dilemmas in our society that are related to some of the theory we’ve read in class. To start off with, the article talks about how though tweens have a lot of purchasing power, it is only because they’re permitted to have it by their parents that this is so. This makes me wonder, does this reflect Continue reading
Posted in advertising, Althusser, American Girl, Baby Boomers, capitalism, consumer culture, consumerism, culture industry, dolls, gender differences, marketing, Panopticon, tween