Category Archives: new york times

dumbing down movies for tweens

There was an article in the NY Times recently about the lack of female executives behind the scenes in studios, and it prompted an interesting discussion over at the main blog about how the movies that are greenlighted are the ones that make the most money.  As a result, a lot of movies end up being ‘dumbed down’ or ‘cleaned up’ to a certain degree such that they’re rated PG-13, so that tweens (a large market, presumably the ones with the most buying power in the modern U.S. economy, as I talked about in an earlier post) are able to see them on the weekends.  This makes a lot of sense; I’m sure lots of people have heard of the phrase ‘kiss of death’ used to refer to an X rating for a movie.

It must be true that the tween demographic makes up a significant portion of moviegoers if studios cater to them so much, but I have to wonder if Continue reading